SIR exceeds record €98 billion in global sales volume for 2018
Sotheby's International Realty
29th March 2019


Most notably in Europe, the brand grew its presence in Menorca and Madrid; Sylt, Germany; Kitzbühel, Austria; Bern and Zurich, Switzerland; Cyprus and Slovakia. In Asia, new offices were opened in Colombo, Sri Lanka; and Bangkok, Thailand, and agreements were signed to expand into Jakarta and Bali in Indonesia, Ho Chi Minh City and Hanoi in Vietnam, and the Maldives.
The brand also saw growth in Mexico City; the Metropolitan area of Puebla; Valle de Bravo and Malinalco in Estado de Mexico; and Cuernavaca and Tepoztlán in Morelos, Mexico. Marketing Innovation 2018 was an impactful year for the brand with the roll-out of new tools and offerings. SIR became the first real estate brand to launch and implement a virtual staging augmented reality app, transforming the home-buying and selling experience for sales associates and consumers with the launch of Curate by Sotheby’s International Realty. Design Vault, a cloud-based ad-builder tool was also unveiled, allowing companies and agents to create advertising, marketing and social assets with ease. The brand entered a custom-publishing relationship with The Wall Street Journal/Barron’s Group to present RESIDE, a bespoke luxury lifestyle magazine providing affiliate companies around the world with a turnkey solution to creating a customised branded magazine. The publication’s inception also birthed the brand’s new podcast series. In partnership with Inman, an exclusive channel called Leading in Luxury was launched, featuring experts from the SIR brand discussing trends, best prac- tices and innovations in luxury real estate. “As much as it was revolutionary, 2018 was also an affirmative year for the brand,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “The SIR brand has always stood at the forefront of innovation in the industry, but we recognise that in order to maintain this standard, we need to continue to press forward. With the launch of new technology and tools, we continued that tradition, always aiming to provide industry-leading levels of service that sales associates affiliated with Sotheby’s International Realty around the world are known for.” To get in touch with us, please follow the link: https://www.maltasothebysrealty.com/contact-us/