Malta Sotheby’s International Realty, announced the launch of the brand’s 2016 marketing programme designed to reach a global audience of qualified luxury real estate consumers. The marketing plan is designed to reach a global audience of real estate intenders through the development and curation of content and the utilisation of video, as well as mobile integration.
The foundation of the 2016 Sotheby’s International Realty marketing strategy is content. The brand is committed to developing and curating content, with a heavy focus on video and delivering it in a multi-channel approach in order to create and maintain global brand recognition and awareness.
“Our 2016 marketing plan was designed with a strategic focus on the consumer, while maintaining our global reach,” said Wendy Purvey, chief marketing officer of Sotheby’s International Realty Affiliates LLC. “Sotheby’s International Realty is dedicated to providing consumers with what they want, when they want it and where, and we are doing so by providing more content, video, and mobile integration than ever before, increasing our exposure to real estate intenders around the world.”
Sotheby’s International Realty will readily deliver its content through a variety of platforms such as its distinguished media partners, in both print and online, including: The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell, and Elle Décor, as well as the Google Display Network and Apple. In addition, the brand will share custom content on its newly-redesigned website, sothebysrealty.com, as well as its Extraordinary Living blog and across its rapidly growing social media channels.
The brand also will continue to work with Sotheby’s to produce Art & Home, the literary collaboration launched in 2014, designed to engage readers with sophisticated content related to the art and real estate worlds. The magazine consists of eight regional editions and has a distribution rate of 250,000 worldwide.
“Consumers are now utilising a variety of avenues in their search for real estate and this year’s marketing programme enables us to connect with a global audience wherever their search may lead them,” said Malta SIR General Manager Miguel Bonello. “By creating custom content and delivering it across an array of platforms, the Sotheby’s International Realty brand is once again making it easy for us to communicate with prospective clients on both a local and international level.”
“We are proud of our marketing programme, media partnerships and exclusivity elements, touting, once again, the power of the Sotheby’s International Realty brand’’ said Malta SIR Marketing Manager Diane Borg Bascetta.
Malta Sotheby’s International Realty is located at 200, Tower Road, Sliema. For additional information, please contact +356 2010 8070 or +356 9910 8070. Malta Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and their clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programmes. Each office is independently owned and operated.
About Malta Sotheby’s International Realty
Malta Sotheby’s International Realty aims to serve the high-end residential and commercial real estate market, representing lifestyle properties of exceptional quality and unique characteristics. A brand that represents quality and luxury, its presence in Malta serves international clients looking for high-end real estate investment in Malta and Gozo, and local clients seeking real estate investment opportunities worldwide through our international network. Services include: Residential Sales & Letting, Commercial Sales & Letting, Property Management and Relocation & Residency.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral programme for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744.
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