Emirates has a growing network of world-class service. Currently flying to more than 150 destinations in more than 80 countries, Emirates has 5 million captive and affluent passengers aboard their aircrafts every month. In 1992, Emirates was the first airline to offer TV screens in every seat. Emirates offers the best in-flight entertainment system to a global audience, featuring an abundance of content across a variety of categories including: Hollywood releases, drama, comedy, documentaries, Arabic content, Bollywood, and now, Sotheby’s International Realty® brand content.
Reaching a captive affluent international audience, video advertisements will run in front of 30% of all movies and 20% of short featured content (TV series, documentaries and sports). This means that a passenger will see the Sotheby’s International Realty brand’s video content 1-2 times on average. Emirates currently carries 5 million passengers per month, generating an average of 1.7 million views which will give the Sotheby’s International Realty brand 8.5 million views per month.
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