Sotheby’s International Realty (SIR) Affiliates LLC has announced the newly-established presence of the luxury real estate brand in Idaho. The newest member of the global network of affiliates will operate as Group One SIR. In addition, the luxury brand will also expand its presence throughout Argentina through the existing affiliate in the capital city of Buenos Aires, Ginevra SIR.
Sotheby’s International Realty welcomes Idaho firm
Group One SIR is owned and operated by Brad Barker and KaLinn Dishion and will serve the markets of Boise, Eagle, Meridian, Nampa and Star. This addition is the third independently owned and operated affiliate brokerage in the state of Idaho, alongside Sun Valley SIR/Jackson Hole SIR and Tomlinson SIR.
Philip White, president and chief executive officer, SIR Affiliates LLC, stated, “The Boise market offers residents a beautiful landscape between desert and the mountains with a mild climate that caters to an active lifestyle all year round.”
Commenting, Dishion stated, “After 33 years as an independent real estate firm, we have proven that we can create and maintain a successful brand at the intersection of artful living and real estate sales. Now we want to elevate it and give it a powerful boost.”
Barker, speaking about the luxury real estate brand, said, “The elegance of the Sotheby’s International Realty brand is undeniably attractive. Our affiliation with the Sotheby’s International Realty network complements our ongoing commitment to excellence and we are excited to take this important step to better meet the needs of our clients. Sotheby’s International Realty is not just about luxury property, it is about luxury marketing. Our clients will benefit very strongly from the exposure given by our affiliation with the most powerful brand in international real estate marketing.”
Expansion of the Sotheby’s International Realty brand presence across Argentina
The existing affiliate brokerage in Argentina, Ginevra SIR, announced that it will expand its residential real estate services throughout the country, focusing on key markets in Argentina such as Puerto Madero, San Isidro, Mendoza, Salta and La Patagonia.
With regards to this brand expansion, Philip White stated, “Argentina has an important position in the South American luxury market and this expansion provides a wider footprint in one of the most diverse countries of the world.”
“We are so pleased to be a part of the prestigious Sotheby’s International Realty Brand,” said Mercedes Ginevra, owner of Ginevra SIR. “The access and connections to offices around the world have been beneficial over the past few months and will be paramount to our team as we embark on our expansion throughout Argentina.”
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
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